If you’re considering starting your own business, then a good choice would be to become a wine importer. Wine importing and export is the process of bringing different types and amounts of wine from one country to another. In other words, if you wanted to import Italian wine, you’d buy it from an Italian importer. In the same way, if you’re interested in selling French wine, you’d go to a French importer.
Wine importers have the advantage of specialization. For example, if you’re specialized in red wines, you can start your own wine shop. You can specialize in selling solely in reds or sell all sorts of whites. You can customize your pricing to your customers. And of course, since you will be dealing directly with the merchant, you can make bulk orders to save money.
But what kind of products can you deal in? Well, anything that has a taste of alcoholic beverages on it, like beer and hard liquor, is fair game for a wine importer. You might not see too many imported beers on tap, but you’ll definitely find a huge selection of them. Wine merchants can also stock wines from lesser-known countries, such as Australia and South Africa Wine Importer.
The major thing to remember about being a wine importer is that it’s an import business. That means you will be liable to pay duties, taxes and licensing fees that the government requires of importers. You may need to arrange insurance for your goods. It’s always a good idea to have it handy before you open for business.
If you do it right, you can persuade your customers to buy more than one bottle of wine from you. This makes the wine importer a multi-stream buyer, who sells wine, spirits, cheeses, olives and other food items as well. So how do you get started?
Wine import companies are scattered around the country. One way to locate several of them is to look in the phone book or the Internet. Another way is to approach the members of wine clubs, which often have wine clubs themselves. But the fastest and easiest way is to search the Internet.
The next step is to set up an online store. This is the “real” job of the importer. To succeed in this endeavor, you will need to provide quality service and make sure you have plenty of products in stock. Make sure you’re familiar with state alcohol regulations. This information is usually provided on the Wine Importers Association website.
Selling wine on the Internet is simple once you’ve got the hang of things. Most companies provide a secure online site where you can display your wares, arrange for shipping, and even arrange for pick-up. There are many wine importers who don’t own a brick-and-mortar shop and rely on wholesalers to supply their wines. Wine wholesalers provide lower prices than retailers and the wine goes directly from the warehouse to the customer. Wholesale wine retailers are especially popular because they often have access to very small quantities at wholesale prices.
Another option for an importer is to go through an outlet store. This can be a convenient and useful way to meet the needs of the buyer and find the product he wants. However, this option typically requires a significant investment upfront. Wine outlets typically have fewer products available and may not carry some of the more obscure or hard-to-find brands.
Direct wholesale sales to retailers are becoming more common as winery education becomes more widespread. Often, the importer has relationships with reputable retailers. This means that he can negotiate better prices on the products his company carries. The retailer benefits by having an easily accessible source of premium wine. He saves money on overhead and salespeople’s time, because he doesn’t have to hire his own staff.
Finding the right importer is the key to getting the best wine at wholesale prices. It helps to know what you want before you shop. If you want something specific, it helps to have a list of suppliers in mind.
You will find that meeting with a wine importer doesn’t have to be intimidating. A professional wine importer understands what’s important to you. He or she understands your vision and your goals. When you’ve made the right decision, you’ll be well on your way to enjoying the excellent wine that you deserve. Just remember to ask plenty of questions and listen carefully.